Here are few simple methods to improve your marketing for your business:
Establish good communication with the community around your business establishment
It does not matter if those people are not potential customer or referral sources. You should build relationship with local society. There are various ways to do it such as creating workshops for the local, volunteer events, supporting community groups or chatting with local people using networking.
You do not have to show your business card to everybody. By establishing good relationship with local people, many people will remember your business and organization.
Provide excellent customer service
First thing to do is do not let the customers wait too long for your respond even though they are not an ideal customers or you are busy with other activity and cannot fulfill their need right now. If you cannot give what your customers want, you must explain them why, so the communication between your business and your customers is maintained.
If you let the customers wait too long for your response, they will be upset and make them put bad image to your business. And the image can spread to other customers and potential clients.
Build a blog and filled it with topics about your general business and other related topics
If you are not prepare to build a full website for your business, why not try to build a blog? Make articles about some topics that are related to your business and explain how your business provide good solution to the topics in the articles
Well written articles on a blog can be used as a business card that spread in the internet. Your customers and other people can see and understand about your business expertise. You can either use the free blog platform or premium blog platform that can start from less than $20 per year. You can also make your blog as part of your business main website.
Spare one hour a day to perform marketing activities.
If you do not spare the time yourselves, you will never have the time to perform marketing.
Prepare some budget to learn about marketing.
As an old saying “you’ll need to spend money to make money”. The cost will be worth as good investment to improve your business sales.
Join one or more marketing group.
By having friends as a look out or people who can provide you with tips, ideas, suggestions or consultation will help you to stay on the right track to achieve your marketing goals. Each member will support and help each other by sharing their problems and find the best solution together.
Track every result of your marketing methods.
You will find it useful to track your marketing result. It will allows you to analyze the methods that you are using and make improvement to some parts of your method. You can continue or improve marketing method that give feedback to your business and stop marketing methods that is not working to improve your business efficiency.
Using a simple spreadsheet can help you to track your marketing. Check from customers, calls or mails that come to your business and find out where they know about your business from. The result will show which respond that come from which method and which method that do not give feedback from people to your business.
No matter how good the marketing method is, it is pointless if you do not do it, so you should start to marketing by doing the methods that you are able to do it first. You will meet many success and failures.
But, even the most successful marketers will have to deal with failure sometimes. But, they do not give up and keep on trying. So, you do not have to be afraid about failure and use it as experience to find the right method to reach the success of your business.